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good advice for the digital host: monitor: monitor
? reactions to your articles/posts: what kinds of posts get most response? do you get comments, likes or replies? use this information to guide your forthcoming communication. engage: engage your
in a dialogue by focusing your articles on things users are interested in. your texts should point in a specifi c direction. select articles which encourage
to communicate actively, e.g. ask them ?what do you think? and to ?share your results/experience/thoughts with us here on the site?. listen: make sure the
know that you are listening to them.
to enquiries and
. do something to meet their requirements. update: avoid allowing the diff erent sites to ?die?. answer
and make sure that the content diary is updated at all times.
to criticism ? positive and negative. it is important that you
to both. source: ?den digitale kongres. redskaber og inspiration til at sprede dit budskab digitalt?. published in danish by inspiring denmark and seismonaut. 26