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before during after ons and networking. you can
use
linkedin to draw attention to your congress and events in the programme within specifi c subject areas. ? twitter works well as a means to sum- marise. like linkedin, twitter is a strong platform for professional communication.
use
twitter to draw attention to your con- gress, yourself and your professional area of interest. ?live tweeting? is particularly
use
ful during the congress. ? facebook creates enthusiasm among
delegates
. facebook is still the strongest implement to
use
if you want to establish a strong relationship with your
delegates
. with a mix of personal and professional communication, facebook makes immedi- ate updates which encourage
delegates
to become actively engaged in the congress. photos and video
use
photographic and video material. both have strong impact on the social media and are shared more often than text. they are good for communicating atmosphere, presenting
delegates
, posters, meals and special events. webcasts and webinars articles and proposals can also be transmit- ted on the internet. webcasts and webinars give people who cannot attend the congress in person the chance to follow events, chat with
delegates
and even to ask keynote speakers questions. wireless internet ? make sure that there is wireless internet available everywhere at the venue.your
delegates
all have laptops, mobile phones and/or tablets with them. ? advertise the wifi login data (
use
rname and password) on posters everywhere. you can also include the wifi data on an introductory slide and on a slide during breaks between speeches. ? motivate
delegates
to
use
the
digital
platforms. consider running
digital
com- petitions in cooperation with sponsors.
digital
hospitality your
digital
hospitality ? moderating, liste- ning and understanding your
use
rs ? is an essential part of any professional presence on the social media platforms. your role presupposes that communication is perso- nal and committed. 25
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