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fund-raising and
sponsorship
fund-raising and sponsorship are different. foundations offer finan- cial support. by contrast, sponsorships
provide cash sums and finan- ce materials, social events, keynote speakers, etc. that are relevant to your congress
. the things you need to consider in connection with and your preparations for fund-raising and sponsorships are, howe- ver, identical. and for both, your application is crucial sales material. your application must be professional. it must have the right professional content, structure and layout and it must always be adapted to match a given situation as preci- sely as possible. furthermore, it must meet the foundation?s objectives and create added value for the sponsor(s). working with fund-raising there are both private and public foundati- ons in denmark, the nordic region and eu which provide support for development and innovation. check whether your congress meets the requirements: ? is your congress relevant to the foundati- on?s objectives? ? is your conference newsworthy? ? do congress content and activities meet the listed statement of intent? ? will the congress make a difference to the target group? ? does the congress have value for a wider circle? ? is the congress a realistic prospect in terms of timing and the financial fra- mework? ? does the organisation behind the con- gress have the necessary skills and resources? visit www.tilskudsbasen.dk (in danish) and www. fondsdatabasen.dk (in danish) to find relevant foundations. note that you must apply well in advance of the congress. sponsorship sponsorships are a good source of finan- cing and visibility. for many companies, a congress is often an excellent opportunity to come into contact with an important 28
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