manners-garner-heart-36.html
1217 DECEMBER
37 / 88
of corporate support and new funding to keep manners of the
heart
alive. she acknowledges that they are fortunate to have self-generated revenue by selling curriculum and training. ?e community has shown interest in the program through the #brrespect
campaign
. ?is
media
-driven
campaign
has become a social movement, pushed along by the cooperation of local
media
outlets. lamar gave manners of the
heart
strategically placed billboards, radio stations donated air time, and cats put the pledge of respect on downtown bus stops. ?many people said the
media
wouldn?t buy into it, but the
media
in this city proved everybody wrong,? garner says. since the start of the
campaign
, manners of the
heart
has received about $560,000 in
media
promotions, and the
campaign
will continue into the next year on i
heart
radio. members of the baton rouge community can receive a daily email from the organization with an inspirational quote and a reminder of the good deed of the week. manners of the
heart
assigns a particular focus, or ?big idea,? to each month, which is then broken down into a different emphasis for each week. one monthly theme was ?respecting our environment,? and a weekly task was to clean up the air by getting rid of the dirty words. ranging from simple tasks like putting your buggy back in the cart at the grocery store to the much deeper troubles of baton rouge, the weekly focus is striving to teach the city respect for one another in an effort to solve its problems. it is essentially an awareness
campaign
to make people pause and consider the effects of their words and actions before they say or do something. ?one day, we will see a world where the attitude behind the action reflects respect,? garner says, with hope in her voice. ?what has been lost in our society is respect, and we have got to find it again for the sake of the children.? ? d e c e m b e r 2 0 1 7 | b r p a r e n t s . c o m 3 7
gift-giving-family-38.html