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the focal point is a well-designed
website
a congress has to be marketed to all its stakeholders. the best, most
professional
way is to create an interesting and informative
website
. the sooner you can bring live information on the
website
, the sooner you as hosts can focus on the
professional
content
and the actual execution. some congresses have an explicit desire to signal creativity and innovation, while others are more interested in a serious, scientific profile. it is important that the visual design of the
website
matches the
professional
content
. the same applies to the programme, which is the cornerstone of your congress. determine: ? target groups: people in your branch of in- dustry, relevant
professional
organisations, journalists, etc. ? style and tone of voice in your communica- tion: colours, logo, typography, images. ? who is responsible for what in the working group? ? how big is our marketing budget? ? what role could we give to potential spon - sors?
website
content
: the
website
must contain as much informa- tion as possible about the conference itself. ? it presents the overarching concept ? the organisation and its committees ? contact details ? information about date, times, venue and congress town ? preliminary programme ? abstracts and posters, including calls for abstracts including deadline for submission ? sponsors and exhibitors ? registration and payment ? set up a mailing list for parties interested in receiving a newsletter/updates (the list must be continually updated) ? social events 20
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