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VikingNews UK 2018-02
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26 vikingnews | november 2018
genvik
testing gives you all the information about the genetic potential of your heifers and helps you make correct decisions at an affordable price.
genvik
delivers a reliable and comprehensive genetic mapping on the health, fertility and production potential of your animals.
genvik
is a genomic test for females on the ntm scale. to order
genvik
test, please contact your distributor. read more about
genvik
on our website: www.
vikinggenetics
.com/dairy/
genvik
-test make profitable management decisions with
genvik
! meet vg staff
sara
wiklert peterson, head of sales at
vikinggenetics
is in charge of three priority export markets: the united states, the united kingdom and australia. she is a member of the management team and senior manager at vg skara, sweden.
sara
was also head of the export manager group for global markets and one of the architects in the implementation and development of the procross crossbreed system. h er laugh is contagious and her leadership evident.
sara
first came to svensk avel (before vg was formed in 2008) as a curious, young redhead keen to start her sum- mer internship in 1996. she did an- other summer job in 1998 before she started a formal work in 2000. her first work was in breeding department.
sara
was born and raised on a red cattle dairy farm. her parents still run a charolaise and angus stud busi- ness. it was natural for
sara
to seek a career that revolved around animals and people. ?i try to see and evaluate all the possible angles of any given situa- tion, something i inherited from my father,? she says. hard work and a passion for what she likes doing can best describe her. ?it is important to do what you enjoy doing. i enjoy the contact with colleagues, friends and customers around the world. i also enjoy sales because it is so measura- ble, competitive and you can see the results,? she adds. she spends about a third of the year travelling and is a proud viking- genetics ambassador. ?it´s easy to sell a product that delivers results; when you go to italy and see cows that are daughters of one of our bulls, and you know this is something good, and the customers are happy. it is very rare to find someone who is not happy with the results, and if that does happen, they tend to say, ?well i should have started earlier or gone for it 100%, why didn´t i? so those are the kinds of complaints that are good to hear.? long-term relationships in 2002, wiklert peterson started to travel to california more to meet the modern pioneers of procross. ?i like the kind of sales we do here be- cause you build very long-term rela- tionships with your customers, it´s not a quick fix,? she says. having seen how the different markets have developed, she feels that global sales are ?extremely com- petitive? but that
vikinggenetics
has an advantage when it comes to quali- ty. ?we are still breeding for health, which is even more the right thing to do today than before. it has not al- ways been like that,? she laughs. ?even if competitors were to focus more on health, it?s still not enough turn things round. however, we are modest and can see that our competitors are do- ing lot of good things and that they are so much bigger in scale than we are. we need to continue to be creative in find- ing the next thing and the next, and the next,? she acknowledges. another advantage
vikinggenetics
has when competing in export mar- kets has a lot to do with the lower use of antibiotics and high quality animal welfare, two of the biggest challenges farming in general faces all around the globe. ?i think this is where our profile can support dairymen because we have promoted sustainable farming, in our case, in dairy cattle, i don?t think consumers of tomorrow will accept the level of antibiotics usage in livestock production and unnec- essary suffering of animals either,?
sara
says. she believes
vikinggenetics
can make a difference in the milk produc- tion industry and the challenge of a better environment around the world with viking bulls that will soon be able to be bred for feed efficiency and lower methane gas emissions. by veronica löfgren, marketing department,
vikinggenetics
?the combination of a passion for cows with a curiosity about people is what i enjoy the most.?
sara
has a master of sciencie in agriculture from the agricultural university of sweden (slu) and started to work in svensk avel in 1998, while she was still studying.
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