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VikingNews UK 01 2017
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6 vikingnews | march 2017
vikinggenetics
international
vikinggenetics
ahead despite global milk crisis the largest export markets for
vikinggenetics
last
year
were australia, the us and norway. the three viking breeds have a quite even distribution of export income: 34% vikingred, 36% viking- holstein and 27% vikingjersey. vikingjersey was the breed with the highest growth 28%, due to better availability of x-vik. procross furthermore, procross has in- creased its total
sales
during last
year
. the mix of breeds have been in favor for the montbéliarde. the en- gine in the growth of procross is the market in the united states (us), where the crossbreeding concept has grown with double digits. by sara wiklert petterson, head of
sales
,
vikinggenetics
vikinggenetics
has succeeded in maintaining the
sales
on export during 2016, despite very tough market conditions followed from the global milk crisis. the first part of the
year
was very tough in australia, but in the end of the
year
the
sales
recovered and the last quarter was 20% higher than the
year
before. more and more genomic bulls the trend goes for more and more genomic bulls. today 50% of the
sales
on export are from genomic bulls, and the
sales
are spread on many different bulls today. still you find some of the old proven guys in the top of the bestseller.
vikinggenetics
in 2017
vikinggenetics
is optimistic for 2017. we expect the procross con- cept to continue to develop positive- ly in the us. furthermore, we have started our own subsidiary in the united kingdom (uk) to be able to give our fullest support to the in- creasing interest for our genetics. in australia we launched the fertility first service, and at the same time we are welcoming this growth of the australia us norway france great britain 5 largest markets jersey breed worldwide. all in all the future looks bright. 6 vikingnews | march 2017
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