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VikingNews UK 03 2016
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other companies also claim to have the best health traits. how does
vikinggenetics
handle this? i actually believe that we are too modest compared to other companies that say that they have breakthroughs, and have new technology. these are things that we have done for 30 years; we have all data to support the health traits. can you describe vg?s style of approaching their clients? our strength is that we are a cooperative, so our members are our
customers
and our owners. moreover, that means that they have a long-term interest in making sure everything is on the right track. i think that is healthy, compared to private compa- nies that are looking at short-term profits and just making sure that you have the results ready for next year, and not being 100% concerned about the farmer by the end of the day. how is vg approaching new
markets
? we always show a lot of respect for the local market, and try to understand what the traditions, the values and the condi- tions are on the local basis. moreover, one of our strengths is that we are not only offering just one breed; we have an ex- tremely strong combination of three strong breeds. what other competitive strengths does vg have? it is all about making life easier. if you have the best genetics in your herd, you will also have less problems. i believe that this is the most important factor when you manage a farm, that you should not have extremely sensitive cows that you need to handle extra carefully. instead, you can use your management time to make sure things work. if you have sustainable, healthy, long-lasting cows, you can use time in planning next steps instead of trying to repair troubles all the time. how committed is vg in research and development? we are very dedicated to that.
vikinggenetics
is probably the first global company to take in genomic selection 100% in the breeding program. how does vg listen to, and get feedback from
customers
? we have a close cooperation with the owner companies who meet the
customers
every day, and we get feedback from them. to make sure that the breeding objectives of the three dairy breeds - and the beef breeds - are accomplished, we have breeding committees consisting of farmers from each country. when we work abroad, we work closely together with the distributors and put a lot of effort in understanding them and their situation. which
markets
does
vikinggenetics
proritize right now? we continue to serve
customers
in more than 50 countries around the globe. having said that, we want to have a rele- vant market share in australia, where we already have a vi- kinggenetics office. then the united states (us) and britain (uk) are our main focus
markets
at the moment. do you have a special message to employees and stakeholders? i came into a company that already had an excellent record of accomplishment, and i am very happy that we can have this strong foundation with skilled colleagues in home mar- ket and export
markets
, especially right now in australia where we have most people abroad. at
vikinggenetics
, we have a passion for what we do; everyone knows that what they do is important. » at viking- genetics, we have a passion for what we do; everyone knows that what they do is important. rex a. clausager with vr flame during one of his visits to
vikinggenetics
? office in skara, sweden. when times allow, he likes to see the bulls in the barn. 9 september 2016 | vikingnews
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