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VikingNews UK 03 2016
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where
is the company
at this moment? when i joined, it had been quite an impressive record of ac- complishment of bringing three countries and companies to- gether. many things have really been put into place and it was an optimal platform to start looking more dedicated to the global expansion, and i believe that is where we are now. our vision goes outside, and it is just the next natural step in the development of the company. which department do you think is going to be the engine of the company now? the motor is a combination of everything. you cannot pick one thing, and say; okay, now the laboratory is not that im- portant. because if the laboratory is not doing the best to en- sure quality and efficiency then that piece of the puzzle is missing and the engine will not work. what are the specific goals? the main specific goal is to support the home countries and maintain the strong market share that they have. the next step is to increase on export and have an export market at the same size as the home markets in terms of volume. the com- position today is 75% home market and 25% export. what do you think is your managing style? i am 100% aware that you will not get one or two people moving a company like this, you need everyone to know what their role is, where do we go, and how can we support the goals of vikinggenetics
. we have a culture where people both feel responsible and take responsibility. i have a lot of respect for people in different parts of the company that know much better what is going on than i do. why do you think vikinggenetics is the best choice for a farmer in the current situation with low milk prices? the dairy production, in general, is under an enormous pres- sure right now and we want to underline what we at viking- genetics have done right, and that is to have focused on the economically important traits such as milk production and healthy cows. this is for sure the strongest point for us. ?the bulls we have in the barns are the best choice for a farmer to optimize his profit? rex a. clausager, ceo of vikinggenetics: rex a. clausager has been the chief executive officer (ceo) of vikinggenetics for one and a half year. he recognizes many advantages in leading a breeding company owned by farmers, that is a pioneer in genetic solutions, and wants to take the business to the next natural level: to increase sales outside the home markets. vikinggenetics?s ceo rex a. clausager giving a look to the straws with bull semen ready to meet the global market. by veronica löfgren, communicator, vikinggenetics 8 vikingnews | september 2016
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