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Designmanual Februar 2015
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vikinggenetics brandbook 011
colours
primary
colours
we work with two primary
colours
: pantone process blue and black. the blue colour is used in 4
shades
: 100% - 80% - 60% and 40%. the black colour is used in 2
shades
: 100% and 60%. in the 4-colour set blue is defined as:
cyan
: 100% - magenta: 10% - yellow: 0% and black: 10%. (r: 0, g: 147, b:208) secondary
colours
red:
cyan
: 20% - magenta: 100% - yellow: 45% in 4
shades
: 100 ? 80 ? 60 and 40% (r: 169, g: 30, b:57) golden:
cyan
: 8% - magenta: 24% - yellow: 75% in 4
shades
: 100 ? 80 ? 60 and 40% (r: 226, g: 194, b:92) green:
cyan
: 75% - yellow: 60% in 4
shades
: 100 ? 80 ? 60 and 40% (r: 83, g: 167, b:136)
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