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first
announcement
your fi rst announcement will usually be a fl yer or brochure to announce the date, ve- nue and general professional theme of the congress
with a reference to the congress? website
. ? get inspiration from your bid. ? send your fi rst announcement out and then an electronic invitation with a ?click here? link to the website to register to participate. second announcement the second announcement will often be the fi nal programme with a registration form and a link to the website. this should be ready 6-12 months before the congress. using the media press coverage is an eff ective means by which to get your message across to your target group and to the general public. ? select relevant professional and news media and send them press releases. in- spiring denmark is at your disposal if you need help. ? agree to run case stories with people or companies relevant to the congress theme. ? prepare a basic media package including interview, photo and tv opportunities. ? contact relevant professional journalists and local editors. ? make sure you have news material for registered media people and follow up on this. sustainability focusing on sustainability and creating a green image for your conference are great ways to diff erentiate your conference from others. think carefully before you print material. a good website that provides all the relevant and necessary information will often be adequate. all your delegates have tablets or pcs and all congress venues have wifi. you can produce fl yers to supplement the website and print last-minute daily pro- grammes during the conference. before during after 23
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