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create
an initial overview it?s always a good idea to create a good initial overview of all the different elements in the conference from start
to finish. a good overview minimises the risk of unforeseen circumstances and allows you to focus on the most important aspects. the more you have under control from the start, the easier it is to manage the work and the more likely it is that you will create excellent conference experiences, both professionally and socially. step one: determine the professional content the cornerstone of any congress
is its professional content. ? what is the overarching theme? which key issues have to be described and discussed? ? what are the relevant sub-themes? ? duration and scope? ? consider who you want as keynote spea- kers and as participants in panel discus- sions right from the start. they will draw delegates to the congress and help make it a success. financial considerations may set geographical limits. ? ask yourself to what extent keyno- te speakers and participants in panel discussions match the objectives of your congress. are they well-known and respected in your field? are they able to communicate in an interesting way ? vividly and convincingly? 6
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