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Medicon Valley_dec-jan
6 / 16
annual review 13-14 / december-january / p06 positive response to redesign of the
conference
programme edited by editor-in-chief knud meldgaard
medica
and compamed 2013 keeping pace with the market: increased emphasis on internationality good international business contacts are becoming increasingly important for manufac- turers of
medica
l
technology and
medica
l products. only those that are well-positioned at the international level are able to balance weaknesses in individual markets and profi t in the long run from a market that, seen globally, is growing. that is the key message conveyed after four days of events (20-23 november 2013) at
medica
2013, the world’s largest
medica
l trade fair, and compamed 2013 (20–22 november 2013), the leading trade fair for the supplier market for
medica
l technology manufacturing. more than half of the some 132,000 trade visitors (2012: 130,600) came from abroad, arriving from more than 120 countries. from the 4,641 exhibitors represen- ting 66 countries, visitors obtained information on the entire spectrum of new products for high-quality, effi cient
medica
l care – ranging from
medica
l technology and electromedicine, laboratory technology, physiotherapy products and orthopaedic technology to health it.
medica
is the leading platform - we have observed a growing number of visitors in recent years particularly from those emerging countries that are especially promising for the
medica
l technology industry, namely from among asian countries, from india, russia as well as south america and china, stated joachim schäfer, managing director of the messe düsseldorf, which has solidly positioned
medica
as a leading platform for the global “medtech” business, with an unrivalled level of internationality. this assessment is shared by germany’s leading industry associations: spectaris, zvei and bvmed draw attention to the signifi cance of exports in their current market forecasts on
medica
2013. according to these reports, international business in the meantime accounts for 68 percent of the almost 23 billion euros in current annual revenues generated by
medica
l technology in germany. - not only is the export quota high. foreign trade is almost the only factor driving growth. “on the other hand, competition in the german market is tough, not least because of the many international players, tobias weiler, managing director of spectaris, explained. the german
medica
l technology association (bvmed) sees purchasing pools as the reason for increasing pressure on prices in germany. such concentration of purchasing power is a further market trend refl ected at
medica
. - the number of entities maintaining hospitals is decreasing. demand is thus becoming concentrated in increasingly larger
medica
l care networks and hospital groups. conse- quently, especially high-level decision-makers are attending
medica
, noted horst giesen, director of
medica
+ compamed with messe dĂĽsseldorf, underscoring the senior decision-making powers of visitors to
medica
. more than 80 percent play a major role or provide expert advice in purchasing decisions. practical know-how and specialised knowledge to accommodate, through both trade fair and
conference
events, the continually growing number of international visitors seen in recent years, the previous
conference
programme was completely revised for
medica
2013. the newly planned
medica
education
conference
was well attended on every day of the event. the
conference
included, on the one hand as a necessary basis, courses providing advanced training on topics for general practitioners and practical training on devices, which afforded national and european cme certifi cation, as well as high-level scientifi c workshops on focus topics, presented by highly prominent speakers. these presentations, which were held bilingually (i.e. in german and english), featured current aspects relating to gender medicine, infectiology, hygiene and persona- lised medicine. among the speakers was professor sir john burn of newcastle university, one of the world’s most highly regarded experts in human genetics. as has been planned for some time, from 2014 on, the german society for internal medicine (dgim) will serve as a partner for organizing professional aspects of the
medica
educa- tion
conference
. with more than 22,000 members, the dgim is one of the largest professional
medica
l associations in europe. commenting on the prospects,
conference
president professor hendrik lehnert stated: - high-profi le speakers from germany and other countries will present information on innovati- ons in science and technology with relevance for the international community, in this way making the
conference
a driver of advances at hospitals, in practice and in the industry. other offerings at this year’s event that were aimed at an international audience, and thus held in english, were the international
conference
on disaster and military medicine – dimimed, and the
medica
medicine + sports
conference
, addressing special concerns of sports medicine. as premiers at this year’s event, both
conference
s were extremely well attended and succeeded in closely knitting a transfer of
medica
l knowledge on the one hand with presentations, by
medica
exhibi- tors, of related product innovations on the other. such products include wearable applications for recording vital body data, “anti-gravity” treadmills that support gentle rehab training and, of particular interest for disaster and military medicine, mobile
medica
l imaging systems as well as emergency equipment for on-site fi rst aid.
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