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Winther Cykler katalog UK 2010
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long live homo ludens – the
human
at
play
winther has been owned by the same family since the company was set up in 1932. it’s now in the hands of the third generation of winthers. for years, winther has focused on making high-quality trikes and
children
’s bikes for the educational market. we have constantly collaborated with teachers, physiotherapists and researchers to create products that stimulate
children
’s movement,
play
and development. more fun in life our aim is simple. we want to help
children
towards a life that’s more fun. our means are wheeled toys that help youngsters to make better use of their bodies, to move and to
play
. even though the goal we’ve set may be somewhat large-scale, the way we seek to achieve this is relatively straight- forward and down-to-earth. and we know it works. our bikes and trikes stimulate
children
to
play
and to move, and their bodies respond in the form of increased physical prowess and mental capacity. modern research confi rms what we have long known intuitively: that the
human
brain uses the body to recognise the world all around us. using our bodies helps us to understand the laws of nature. so when
children
play
, it’s serious business: they are hard at work, learning. that’s why it is a good idea to say: “long live homo ludens – the
human
at
play
.” 5
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