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Winther Cykler Katalog ENG 2016/2017
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children
had become an important product for winther
. anders winther shared his grandfather?s interest in developing trikes and bikes for small children and so, in the 1980s, he started producing tricycles for the educa onal
market. focusing on the educa onal market the play and well-being of children had become an important issue in society ? and certainly in day care facili es. the management at winther decided to start collabora ng with designers and experts, and new inputs and considera ons became part of the product philosophy: play and movement not only makes for happier children, it also s mulates their ability to learn. the learning by moving concept had come to life. winther had been exhibi ng at the nürnberg toy fair since 1982 and, in 1990, showed tricycles for kindergartens at the fair for the first me. from then on, winther?s educa onal product range grew and grew, along with an expanding interna onal network of dealers. the company?s range of two-wheeled bicycles for older children and adults was later sold off, allowing winther to concentrate on its core competence of developing, producing and selling bikes and trikes for the global educa onal market. this focus gave winther a leading posi on on the global educa onal market, although the company s ll produces comfortable and safe family bikes and trailers for the transporta on of smaller children. from the product to the company mission the company founder, anders winther, was interested in working with children, their play and their movement. this eventually became the mission of the company. winther develops products based on the concept of ?learning by moving?, crea ng wheeled toys that s mulate children to play and move. with this focus, winther has gone beyond just making high quality products. 82 83
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