way-ideas-design-8.html
Winther Cykler Katalog ENG 2016/2017
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leading the way when we
design
winther products are a danish
design
for
children
all over the world. this has made us a global leader in the produc on of trikes and bikes, with a responsibility to lead the way in
design
ing wheeled toys that make
children
move and learn. we define the product before we
design
it
design
ing a winther product is about much more than just making it look good. it?s about crea ng a bike or trike that will provide
children
with new ways of moving and learning. we begin by defining func ons and benefits that will give
children
new and fresh op ons for
play
. and then we use our
design
logic to make these func ons come to life. we want to give
children
learning by moving and, to do this, we collaborate with teachers, childcare facili es, physiotherapists and researchers. we add the world famous danish
design
competency, focusing on simplicity, func onality and a proud danish tradi on of
play
ing and learning. we seek inspira on at important trade fairs, but are even more inspired by the innova ve minds of
children
play
ing. when
design
ing wheeled toys to open new worlds for
children
, our focus is always on
play
. this is what makes a winther product much more than just another bike or trike. wheeled toys with
play
value to be a proper winther product, each new
design
must fulfil certain criteria. the toy must offer mul ple ways of
play
ing, providing great
play
value, and allow
children
to
play
together, thus developing their social skills. at the same me, the product must be durable. the simpler the be er, as a toy that is too complex is more likely to be breakable. and of course, each product must be safe and ergonomically correct, so that
children
play
and develop in a healthy way. 9
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