webproof-production-system-6.html
Whitepaper_LEAN_gb
7 / 10
7 / 9 white paper
webproof
.com 10. executive summary what is the result of the use of webproof for this media group? the process has been ongoing for some years. 1. the starting point was that the ad production
was carried out on each newspaper. however, due to the need for economic improvement, it was necessary to reduce the cost of ad production. thus, we started to centralize the ad production: i.e., moved from the individual newspapers to one central ad production location. this required some simple communication lines between sales
and ad production, between which there can be great geographical distance. 2. previously, a layout came on the back of a bag and the designer made a logo from the front of the bag, or sales consultants would arrive with a usb memory stick on which there was an image, etc. we needed a much more systematic way to collect all elements for the individual ads. we managed to get sales consultants to send all part materials in one email, to an email box which webproof automatically emptied, validated, and attached to the ad, now ready for the designer. 3. we became totally independent of distance and knowledge of where the part material and finished material was located. this was subsequently very important, as requirements for further cost reduction and process optimization meant that the ad produc- tion had to be moved to where the millimeter price was cheapest--external ad manufacturers in the far east, the baltic states, south america and other places around the world. the only requirement is access to the internet, where webproof operates. 4. most important of all is structure. since it is not possible to let users manage a tight data structure, the webproof solution was a system ensuring that outsourcing became an economic success. 5. the ad production was much cheaper in these low- wage countries, but it did not help if all savings went to manual time spent finding old ads, part materials, zips, etc., as well as the time it took to receive the finished pdf ad materials, indesign document mate- rials, unzip and place them to be found the next time an ad was produced. all this could be more than enough to remove the great economic advantage afforded by outsourc- ing ad production. just like in the lean theory, the automation went on, including all the processes that take place before ad production and all the process- es that take place after ad production. 6. as we determined that the external commercial pro- duction also should handle the proofing time, web- proof became both a production management tool and an ideal tool for the subcontractor. by changing a status code, designers could order missing part materials directly from the person responsible for the current ad. at the beginning we created a control, so when sales consultants changed status when all part material was ready, we made certain the ad could now be produced. during the short time sales consultants learned this and from now on, everything processed automatically. the solution?s savings produced from outsourcing went directly to the bottom line, rather than going to increased administration before and after the ad production. 11. advertisers can now both change and correct their ads themselves the above has reduced the annual cost of ad production by several million dkk, but there are many more tasks that will lead to annual savings of even more. webproof solution contains a function whereby the ad- vertiser or sales consultant is able, through a user-friendly interface, to perform their corrections directly in the original file--in the indesign document. there is no re-
ads-webproof-solution-8.html
